NEWS COPY
America votes home cooking as their favorite way to eat and online ordering as their least favorite, yet we spend over $1,089 on online food orders per year!
According to a new survey of 1,000 people across the country by Butterball.com, one in four people order in at least once a week and one in 20 admit to ordering food online every one or two days.
People are spending $20.95 per week on online orders – which adds up to a whopping $1,089 per year – a much larger number than a study done just two years ago for CouponCodes4u that found Americans spend about $900 per year on takeout in general – not just online ordering.
The top reasons for ordering takeout online include cravings (52 percent), laziness or tiredness (35 percent) and not knowing what to cook with what you have in the house.
This all stands in stark contrast to the fact that more than half of Americans claim that cooking at home is their favorite way to eat.
Less than a third have home cooked meals every day of the week.
And even when supplies aren’t an issue, people are still ordering in. More than 87 percent say they order in even if they have a fully stocked fridge and cupboard, and one in ten admit that EVERY time they have ordered in, they had plenty of food in the house.
Another 35 percent admit to ordering online even for a family holiday gathering like Thanksgiving and Christmas!
And it’s not like it has to do with nutrition. Sixty-two percent say their online delivery meal picks are less healthy than their home cooking while a measly six percent say that the food they order is healthier than what they would cook at home.
Of the respondents - 55 percent of which say they consider themselves overweight - 44 percent believe the ease of ordering food online contributes directly to their eating habits.
“We live in an age of temptation, where so many things are done for us,” said Bridget O’Malley, a Senior Manager of Consumer Promotions and Advertising for Butterball, which has developed a mobile cookbook app called Butterball Cookbook Plus to encourage cooking at home. “And though the ease of online ordering has led people down often less healthy and more expensive roads, it’s heartening to know that home-cooking is still America’s favorite way to eat.”
More than half of respondents say they have used mobile apps to order food online – with GrubHub being the most popular – and of those that downloaded the apps, 64 percent said they were ordering more food online than they did before downloading the app. One in five even admitted that they were ordering food TWICE as much as before thanks to apps.
But what would help Americans to get back in the kitchen? Well one in four people say a fitted kitchen would do the trick, but a third say that better deals on groceries would get them more revved up to cook.
ENDS
