Americans Don't Want to Unplug on Vacation, Study Finds

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Americans check their phones an average of 80 times a day while on vacation, with some checking their phone more than 300 times each day, according to new research.

A study of 2,000 Americans found that while we want to relax and get away from our daily routine, we don’t want a break from our phones.

Whether on a beach, by the pool or in a museum, results showed the average American checks their phone five times an hour - or once every 12 minutes while on vacation. And nearly 10 percent said they check their phones more than 20 times an hour.

The study by global tech services company Asurion found we might like to relax on vacation but we certainly aren’t looking for a digital detox – 53 percent of Americans have NEVER unplugged while on vacation.

In fact, Asurion’s 2018 study conducted by OnePoll shows that we are on our phones during vacation just as much as during our regular day-to-day life. Asurion’s 2017 survey insights into day-to-day phone use found that we check our phones 80 times a day as well.

So how long can we stand to be away from our phones while indulging in some R&R? Four hours is the average. In fact, Americans are so dependent on our phones that one in four said they’ve either climbed a tree, hiked to the top of a hill, or canoed to the middle of a lake just to get cell phone reception during vacation.

“The results reveal that while people enjoy taking a vacation from everyday life, they don’t necessarily want to take a full break from their phone, which serves as their main connection to friends and family, and is a practical tool to help get around when travelling,” said Bettie Colombo, Asurion spokesperson. “At Asurion, we help people get the most out of their tech devices, including tips for how to achieve a healthy phone-life balance, whether at home or travelling on vacation.”

So what’s driving our phone attachment on vacation? Friends and family are the biggest factor, with more than 46 percent saying they want to stay connected with friends and family, or to share their experiences. In second place, nearly 20 percent said that their phones help them to be a smart tourist and get around unfamiliar locations.

Mentally, it can be difficult to take a break from social media even while lounging poolside, and Americans agree - with 68 percent admitting they check social media when on vacation.

And Americans will go to extreme lengths to get cell phone reception or squeeze in more screen time. Nearly half of respondents reported tripping or bumping into things on vacation because they were too distracted with their phones.  And more than 10 percent reported missing their vacation destination while travelling because they were focused on their phone screens.

So, for those looking to just catch a break from their phone while on vacation, Asurion tech experts offer the following suggestions to help find life-phone balance while staying connected:

 

Top 5 Things Most Likely to Make Americans Pull Out Their Phone On Vacation

Capturing a photo

Researching directions

Picking up a phone call

Responding to texts

Looking for a place to eat

 

Top 5 Phone-Related Accidents On Vacation

Bumping into something

Tripping

Missing your destination

Falling down

Walking into traffic or a dangerous situation

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