SWNYBROW
New York office - 646-873-7565 / usnews@swns.com
NEWS COPY - WITH VIDEO & INFOGRAPHIC
The biggest reasons behind women having a self-care routine such as getting a wax are to look good for themselves (75 percent), to feel comfortable in their own skin (55 percent), and to maintain their confidence (47 percent), according to a new study.The biggest reasons behind women having a self-care routine such as getting a wax are to look good for themselves (75 percent), to feel comfortable in their own skin (55 percent), and to maintain their confidence (47 percent), according to a new study.
This confidence transcends into a variety of aspects of a woman’s life. In the workplace, 36 percent are comfortable speaking up in a meeting while another 35 percent were confident enough to follow their passions – wherever they might lead.
And in relationships, two in 10 women surveyed revealed that confidence allows them to be willing to go on more dates, while another 58 percent think confidence helps them be more social overall.
The study, conducted by OnePoll in conjunction with European Wax Center, examined the confidence habits of 2,000 American women and what leads to feeling confident and comfortable in your own skin.
The research also examined the importance of having some sort of beauty or self-care routine for women. Eighty-one percent of those studied felt like having a regular self-care routine was important – with 45 percent revealing a beauty routine was very important to their everyday life.
The research identified that being comfortable in your own skin strongly correlates to owning your unique self. For 35 percent of the women surveyed, not trying to fit in is important in achieving confidence. In fact, it was discovered that 53 percent of women avoid worrying what other people think.
The results also confirmed that having a well-established beauty routine inevitably boosts confidence levels. One in 10 women go get a wax to help them be feel more comfortable in their own skin. And for those who are still building their confidence, 12 percent will go get a wax to boost their confidence and self-esteem.
34 percent of women agreed that embracing their own independence is something that encourages them to feel more comfortable in their own skin. More than just embracing their lives, 32 percent of the women studied revealed that once they become comfortable in their skin they are able to be open about their interests.
“When you feel good from the inside out, that’s really what beauty and self-care routines are all about. We watch women walk in and strut out of our centers every day feeling unapologetically confident after getting a wax. Every woman deserves to feel confident and comfortable in her skin.” said Sherry Baker, President of Marketing and Product Development for European Wax Center.
With confidence and being comfortable in one’s skin comes the ability to know how to take a compliment - which is why three in 10 women revealed that knowing how to take a compliment was something they do when they feel comfortable in their skin.
Being able to look at oneself in the mirror without getting upset is another way women feel comfortable in their own skin - just like the 29 percent of women studied who revealed their go-to move is looking in the mirror and smiling at their reflection.
These days, 28 percent of women are able to stand up to an unpopular opinion when they are comfortable in their own skin.
In fact, there are many different ways that women take the self-care time they need to feel their most confident from getting a wax to wearing a new outfit. When it comes to feeling confident, American women chose shopping as the number one way to put themselves in a better mood.
Other feel-good ways to boost confidence included watching a favorite movie (47 percent), taking a bath (46 percent), and getting a haircut (40 percent).
The average woman feels comfortable in her own skin 11,520 days in her lifetime.
That means that on average, a woman feels comfortable with her beauty 192 days out of the year – or 16 days a month.
However, it’s one thing to be confident but it’s a whole other thing to actually maintain that level of confidence.
“When you reveal beautiful skin, you feel great; you’re more confident. And when you’re more confident, you don’t hesitate because life is in the moments you dare to take because of your confidence.” added Sherry Baker, President of Marketing and Product Development for European Wax Center.
TOP 10 SIGNS YOU ARE COMFORTABLE IN YOUR SKIN
Not worry about what other people think 53%
Dressing just for myself 52%
Not worrying whether I’m “cool” or not 45%
Not trying to fit in 35%
Embracing independence 34%
Being open about my interests 32%
Embracing my music taste 32%
Knowing how to take a compliment 31%
Looking in the mirror and smiling 29%
Being able to stand up to an unpopular opinion 28%
TOP 10 ACTION STEPS TO GET MORE COMFORTABLE IN YOUR OWN SKIN
Go shopping 53%
Watch my favorite movie 47%
Take a bath 46%
Get a haircut 40%
Get a manicure/pedicure 30%
Get coffee with my girlfriends 26%
Get a massage 24%
Watch reality TV 23%
Take an exercise class 20%
Get my makeup done by a professional 14%
TOP 5 CONFIDENCE BOOSTERS
Hanging out with positive people 51%
Wearing an outfit that fits/that I feel comfortable in 50%
Self-care 48%
Working out 39%
Getting my hair professionally done 37%
TOP 5 REASONS FOR HAVING A BEAUTY/SELF-CARE ROUTINE
To look good for myself 75%
To feel comfortable in my own skin 55%
To maintain my confidence 47%
To gain confidence 44%
To impress potential dates/boyfriend/partner 19%