By Vanessa Mangru-Kumar // SWNS
NEWS COPY W/ VIDEO + INFOGRAPHIC
The average American has five people in their life they have a very strong relationship with and can lean on for anything, according to new research.
A survey gauged 2,000 Americans’ gratitude for the relationships in their lives and found that seven in 10 are feeling extra thankful for the people in their life this year than ever before (71%).
People are most thankful for their kids (54%), romantic partner (53%) and siblings (45%). One in seven employed respondents are even feeling thankful for their co-worker.
Conducted by OnePoll for SurePayroll, the survey found three in five said that they feel more sentimental about the relationships in their life around the holiday season in November and December.
From finding someone who is trustworthy (48%) or a good listener (41%) to finding someone loyal (33%), nearly three-quarters of respondents agree that strong partnerships help simplify the complexities of life (74%).
Similarly, 85% said good communication is key to relationships that feel fulfilling, yet simple.
Outside of their close circle, people have some of the best partnerships with their neighbors and doctors. Nearly a third of employed respondents said one of their strongest partnerships is with their co-worker (31%).
Forty percent of respondents also shared that they have a strong relationship with a small business, citing that they understand their needs (55%), offer personalized service (54%) or are available when they need them (51%).
“The foundation for fulfilling relationships is similar, whether with a family member, coworker, healthcare provider or a neighborhood small business,” said Jenna Shklyar, head of marketing at SurePayroll.
Half of respondents said it’s hard to form a good partnership with people outside of their circle, and a similar percentage said this only gets more difficult as they get older (51%) – reaching peak difficulty in the early to mid-40s.
This may be why many are treasuring the partnerships they do have, with most agreeing that they try their hardest to keep in touch with the people in their life during the bustle of the holiday season (63%). In fact, half of those surveyed said they use technology more during the holiday season to keep in touch with loved ones than at other times of the year (52%).
Fifty-one percent even attribute the closeness of their relationships to technology, sharing that it allows them to express appreciation for the people in their life when they can’t be there in person (74%).
Most respondents recall having a virtual heart-to-heart conversation with someone using technology – whether over the phone, video call or email – (54%), and similarly, 50% would sentimentally reminisce on that conversation at a later time.
Of the different types of businesses, 83% of Americans have the easiest time forming strong relationships with small businesses and are most likely to trust them when compared to mid-size and large businesses (70%).
“Americans crave connection—especially during the holidays—and prioritize trust in their personal and business relationships. That trust can be a difference-maker in the competitive marketplace, especially if small business owners directly connect their online presence to in-store promotions,” said Shklyar.
“Local mom-and-pop small businesses have an edge over mid-size and large businesses when it comes to using technology to form relationships with customers, yet customers still rate forming an in-person connection more important than a strong online presence.”