By Vanessa Mangru-Kumar // SWNS
NEWS COPY W/ VIDEO + INFOGRAPHIC
If you’re waking up feeling more exhausted than when you fell asleep, you’re not alone. According to new research, the average American wakes up feeling well-rested only three mornings out of the week.
A new study that polled 2,000 US adults about their sleep found the average person doesn’t get anywhere near the quality or amount of sleep they want.
On average, Americans only get six hours of sleep on any given night, while a majority aspire to get eight or more in the new year (58%).
The study, commissioned by Premier Protein and conducted by OnePoll, uncovered that not only were Americans seldom waking up feeling refreshed, but the average person also struggles to wind down before bed nearly half of the week.
Parents in particular claim to struggle with nighttime routines. Thirty-five percent of respondents who were parents said their nighttime routine suffers, with a similar percentage of parents sharing that they have trouble winding down before bed most of the week (34%).
But it’s not just parents — two in three Americans (66%) report that they need a full two hours or more to wind down before being able to fall asleep. Respondents from the Northeast (38%) and “night people” (53%) — those who are happier, more productive or energized during the night — are most likely to struggle with winding down.
“Many don’t realize how their evening routine and eating habits throughout the day can impact overall sleep quality,” said Carissa Galloway, registered dietitian nutritionist, Premier Protein nutrition consultant and personal trainer. “Committing to a consistent and relaxing nighttime routine, as well as making healthy food and drink choices throughout the day can help support a healthy sleep regimen.”
One key factor Americans point to as impacting their sleep routine is nutrition. Nearly half (47%) believe their eating habits have an impact on their ability to relax before bed.
People also have a difficult time relaxing and unwinding before bed when they miss their health goals during the day like indulging in unhealthy foods, snacking instead of eating full meals or skipping meals (37%).
On the flip side, the survey found that foods and beverages like milk (41%), tea (31%), honey (23%), wine (19%) and bananas (19%) were believed by respondents to be the best things to eat before bed to improve sleep quality.
Currently, 39% of Americans rate their sleep pattern — how often they wake up during the night, when they fall asleep, whether or not they wake feeling rested — as below average. Only 8% said they have an “excellent” sleep pattern.
Similarly, more than a third also rate their sleep routine — preparing to go to sleep, nightly routine, usage of sleep time products and bedtime consistency — as below average (36%).
Those who identify as “day people” are more likely to have a “good” or excellent” sleep routine (45%), compared to just 22% of “night people.”
To improve their sleep, Americans are striving to prioritize sleep routines and habits in the new year. Bedtime routines are rising in importance and popularity, with 59% of people setting a 2023 resolution to improve their sleep routine.
People crave better sleep so much, 46% have willingly tried something they saw or read online with the hopes it would help.
But it’s not always easy. Half of the respondents claimed that their quality of sleep has become worse as they’ve grown older.
Two in three Americans have said that being able to wind down before bed does more for their sleep routine than just trying to go to sleep as soon as they can.
“A strong sleep routine is so central to a healthy, happy and energized lifestyle,” said Nick Stiritz, vice president of United States brands at Premier Protein. “It's important to invest in helping consumers commit to a healthy sleep routine and give Americans the tools to relax and unwind before bed in a delicious way.”
This year, Americans will strive to commit to a regular sleep schedule (49%), go to bed earlier (43%) and practice a consistent nighttime routine (38%). Parents are especially determined to have a better sleep routine (60%).
Other tips respondents shared that help them sleep well are to have warm drinks before bed to help them relax (36%), take naps to make up for missed sleep (33%) or have a glass of wine before bed to help their body unwind (18%).
6 WAYS AMERICANS ARE IMPROVING THEIR SLEEP ROUTINE IN 2023
- Practicing a regular sleep schedule - 49%
- Going to bed earlier - 43%
- Committing to a consistent nighttime routine - 38%
- Adding new vitamins and minerals to their nightly routine - 24%
- Experimenting with new products in their nighttime routine - 19%
- Investing in a new sleep supplement - 17%
Survey methodology:
This random double-opt-in survey of 2,000 nationally representative Americans was commissioned on behalf of Premier Protein Good Night Products between November 22 and November 25, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
