By Venessa Mangru-Kumar // SWNS
NEWS COPY W/ VIDEO + INFOGRAPHIC
More than two in five Americans would consider a solo vacation instead of celebrating the holidays this season (45%), according to new research.
A survey of 2,000 Americans looked at travel plans for this holiday season and found that 63% will be traveling this year — up from 41% last year — with their kids (72%), partner (66%) and other family members (52%).
This year, more of those who are traveling for the holidays are interested in exploring the holidays in a new way (52%, up from 29% last year).
However, more than three-quarters (77%) of respondents admit that by the time the holidays roll around, they’re going to need a vacation.
And for 27%, “vacation” does not include traveling to be with family.
Respondents feel like they’ll need a break from work (53%), their partner (49%) and even their kids (46%) once the holidays do start.
This may be why the average respondent ideally caps their holiday vacation at six days.
Conducted by OnePoll on behalf of Apple Vacations, the survey found that while 70% of respondents are excited about their holiday plans, 16% feel bored.
In years past, respondents spent their holidays either at their home (31%), a family member’s home (23%) or their partner’s home (20%).
This year, 58% of respondents don’t want to sit around at home, and instead, 16% are looking to go on a vacation or avoid someone’s house entirely.
But that doesn’t come without its challenges. Last year, the top struggle people worried about when it came to holiday travel was crowds (42%), while this year they have greater concerns about lost luggage (49%).
Delayed flights are also more of a concern this year (41%) than last (37%) along with overpacking (31% vs. 16% last year) and forgetting something at home (46% vs. 31% last year).
Regardless, Americans would spend an average of over $1,500 ($1,514.26) on holiday travel.
Tropical getaways and small towns tied for the top destination Americans would be interested in visiting this holiday season (both 51%).
These were followed by all-inclusive resorts (50%), family-friendly destinations (43%) and even snowy mountains (43%).
“No matter if your holidays will look the same as they have in the past or if you’re spending them exploring somewhere new, it’s important to find time to relax and reset for the new year,” said Dana Studebaker, vice president of marketing of consumer brands at ALG Vacations. “For some, that means a family reunion and for others it may mean a getaway to a beach with no responsibilities.”
More than half (53%) of Americans will be buying themselves a gift this holiday season and they’d be willing to spend almost $250 ($246.42).
Those gifts include clothes or shoes (47%), jewelry (44%), electronics (35%) and a vacation (26%).
But if given the choice, respondents are slightly more likely to be happier if they were given a vacation rather than a physical gift to unwrap (28% vs 20%).
“In recent years, there’s been a shift from wanting physical gifts toward giving experiences. The survey data shows just that. Americans are hoping to get away and experience something new with their friends and family and rather than accumulate more things, they will rather create new memories,” said Henry Perez, business development director at Bahia Principe Hotels & Resorts.
WHY ARE AMERICANS TRAVELING THIS HOLIDAY SEASON?
- To spend time with their kids - 60%
- To spend time with their partner 59%
- To go on a leisure vacation - 55%
- To experience the holidays in a new way - 52%
- To visit loved ones - 49%
- To take some time off of work - 39%
- To visit somewhere new - 25%
- To upkeep tradition - 17%
Survey methodology:
This random double-opt-in survey of 2,000 general population Americans was commissioned by Apple Vacations between October 18 and October 20, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
