By Livy Beaner // SWNS
NEWS COPY W/ VIDEO + INFOGRAPHIC
According to their “Spending Wrapped”, Americans saved nearly $2,000, paid off three debts and spent the most money online shopping ($744) in 2023.
A new survey of 2,000 U.S. adults revealed that going into 2023, 93% had financial goals and many Americans met them.
Those goals included paying off debts (67%), having a certain amount of money in their savings (62%), spending less on non-necessities (62%) and sticking to a budget each month (50%).
When taking a deep dive into the ways Americans spent their money in 2023, it’s clear that food and fun go hand in hand as Americans spent nearly $1,800 ($1,791) on dining out, fast food and food delivery.
Similarly, Americans spent about $744 shopping online and spent another $702 at in-person retailers like big box stores, boutiques or malls.
Health and wellness continues to be a priority, with Americans estimating they spent upwards of almost $1,300 on health items such as vitamins and gym memberships ($649) and self-care such as nail salons and massages ($648).
Conducted by OnePoll on behalf of Chime, the “Spending Wrapped” survey looked at all the ways Americans managed their finances in 2023.
The top three debts Americans hoped to pay off included credit card debt (69%), health care or medical debt (57%) and home loans (53%).
Others planned to chip away at commercial debts (51%) and student loans (44%).
According to the survey, the average American successfully paid off three different debts this year. Almost two in five (39%) have already achieved their debt-free goals and another 50% are working hard through the rest of the year to do so.
Respondents spent an average of four days each month feeling stressed about paying bills and other necessities.
When it comes to savings, Americans set out to save about $2,100 ($2,132) in 2023 and impressively came within $200 dollars ($1,982) this year. More than two in five (43%) also say this goal is “in progress,” spending the remainder of the year stashing away their cash.
“It’s encouraging to see that Americans are not only setting financial goals, but also reaching them,” said Chime’s Chief Experience Officer Janelle Sallenave. “Financial progress is a marathon, not a sprint and taking advantage of the financial technology that works best for you can be helpful on your journey.”
Most Americans (59%) prefer to manage their bank account digitally, rather than in-person (28%).
Respondents who bank digitally check their account an average of four times per week, though 12% said they check their balances at least once a day.
Almost three-quarters (74%) believe that digital banking helped them achieve their financial goals for 2023.
Looking ahead to 2024, Americans already have their eyes on the prize. The two most popular goals are reaching new milestones in their 2023 goals (54%) and working towards achieving overall financial wellness (52%).
And at the end of the day, 76% feel more confident that they’ll be able to achieve their goals in 2024, compared to 2023.
“With a new year comes new goals. Results showed that 44% of respondents are hoping to take another crack at this year’s goals and 47% are hoping to improve their financial planning,” said Sallenave. “We are seeing the ways that digital banking can help people manage their day-to-day finances and position you for even more success in your financial future.”
Survey methodology:
This random double-opt-in survey of 2,000 general population Americans was commissioned by Chime between October 18 and October 20, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).