By Talker Staff
Forty-two percent of Americans support the U.S. government’s TikTok ban, according to new research.
The survey of 2,000 Americans, conducted by Talker Research, found that only 23% of all those polled are against it, while 31% have no real opinion on the matter.
Interestingly, while 42% of Gen Z and 35% of millennial respondents reported that they regularly use the app, 36% and 40%, respectively, support the ban.
This research was conducted just before President Biden officially signed the bill, which gives TikTok’s parent company ByteDance nine months to arrange a sale of the platform or face a ban in the United States.
Only one in four (25%) of the respondents said they would be impacted by the bill passing, with 45% saying it would not impact them at all.
In fact, 39% said they would be “very” unimpacted if the TikTok ban were to go through — well over half (58%) reported that they don’t use the app at all.
Of parents polled, 47% expressed worry over their children using TikTok, with 21% finding the prospect of their child using the app “very” worrying
The top concern was found to be the possibility of their child seeing inappropriate or disturbing content (58%), followed by worries that they might become too obsessed with it (51%).
Forty-four percent expressed concerns about data privacy, and 43% said they were worried their child might be subject to cyberbullying.
Alongside those, worrying about what they’re posting and sharing (39%), who they are meeting/engaging with (38%), and it shortening their attention spans (29%) all topped the list.
Only one in five parents said that their child using TikTok was not a concerning issue.
Survey methodology:
This random double-opt-in survey was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR). Data was collected from April 3 to April 8, 2024. The margin of error is +/- 2.2 points with 95% confidence.