By Talker Staff
Good news for anyone seeking a spark of romance this summer: True love is still alive as 70% of Americans believe it exists.
The results emerged in a survey of 2,000 people by Talker Research and saw, thankfully, that belief in the concept rises the more serious a relationship you find yourself in.
While 70% of people believe in true love overall, that jumps to 88% for those married and similarly for those engaged (88%).
Belief in the existence of true love falls to 79% for those in serious relationships, meaning one in five of those don’t actually think it’s true love, according to the results from Talker Research.
Believing in “the one” or true love as a concept naturally falls for singles: 64% believe it may be possible and are keeping hearts and minds open, while that belief drops again understandably for those divorced, widowed or separated (62%).
Of those who are married and who do believe in true love, 85% said their partner really is their one true love.
Worryingly though, 10% of married true love believers said they’ve experienced true love before, but not with their current partner.
And sadly one in five people who said they do believe in the concept of true love feel they have yet to ever experience it (21%).
Men and women were remarkably absolutely united in their belief in true love with 70% of both genders feeling true love is real.
Women, however, were less likely to believe they were currently in a relationship with their one true love. Just 50% of women who subscribe to the true love concept felt they were currently experiencing it, versus 58% of men.
Democrats are the most likely to give credence to the concept of true love, with 74% believing in it versus 71% of Republicans and 65% of Independents.
And while people may be gearing up for some summer romance, the quest to find true love is not at the forefront for many. Just 30% of those who are not currently with their true love are currently looking for their person.
Survey methodology:
This random double-opt-in survey was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR). Data was collected from April 3 to April 8, 2024. The margin of error is +/- 2.2 points with 95 percent confidence.
