By Joseph Staples // SWNS
NEWS COPY W/ VIDEO + INFOGRAPHIC
Is your yard ready for summer entertaining?
A new survey polling 2,000 U.S. adults with backyards found that 81% would look forward to hosting parties in their backyard, but 14% admitted that they would need some time to prepare given the current state of their space.
According to respondents, 34% would have to improve their backyards before hosting, spending seven hours weekly and up to $1,400 to get their yards guest ready.
The survey, commissioned by Big Lots and conducted by Talker Research, revealed just how many Americans are looking forward to hosting a backyard soiree this year and what many feel they need to do to be best prepared.
Proper patio furniture (57%) was respondents’ most sought-after improvement, followed by sprucing up their existing patio furniture (39%), setting up bug repellants (37%) and installing lights (36%).
Hosting these get togethers can add up though, so budget is important to keep in mind. The average person felt they could host a party for as low as $190, with four in five (82%) saying it’s important to them that they stick to their budget if they plan on getting any new patio furniture or other improvements ahead of an event.
“Sprucing up the backyard is more than a simple task, it’s an investment in creating memories with loved ones that will last a lifetime,” said Shelly Trosclair, SVP Merchandising at Big Lots. "And that investment doesn’t have to carry a heavy price tag - with a little creativity and the right plan, you can curate a vibrant, inviting space on a budget where friends and family can gather to relax, unwind, and enjoy each other’s company for seasons to come.”
To curate these memorable moments, respondents said they expect to host eight guests, need a proper place to cook (77%), good patio furniture (75%) and plenty of shading (53%).
Three in four (76%) plan to host an average of three outdoor dinner parties or cookouts this year, with 11% planning to host for the first time. In fact, 57% said they “always” or “often” eat all their meals outside if the weather is nice.
That nice weather is preferred for big occasions. The best occasions for these parties were holidays (54%), birthdays (51%), simple gatherings (50%) and when family and friends are visiting (45%).
The preferred favorite foods among those attending include grilled meats (89%), potato salad (64%), grilled veggies (58%), melon fruits (58%) and salads (51%).
The results also found the best months for outdoor gatherings are July (26%), June (25%) and May (20%), however, a quarter (24%) said they’d host people over as early as April — confirming that outdoor season is already here.
“The key to a quality backyard refresh is to dream big but start small, because small updates can make a big difference,” Shelly added. “To start, consider shopping for accents like new cushions and pillows, some string lights or an umbrella and see where your patio refresh journey takes you from there!”
TOP 7 WAYS TO PREP YOUR YARD
- Getting proper patio/yard furniture - 57%
- Sprucing up existing patio furniture/décor - 39%
- Setting up bug repellants - 37%
- Installing lights - 36%
- Planting more plants - 34%
- Installing a new place to cook (a grill, smoker, etc.) - 27%
- Setting up shading - 26%
Survey methodology:
This random double-opt-in survey of 2,000 Americans with a backyard was commissioned by Big Lots between Apr. 4 and Apr. 8, 2024. It was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR).
