FOOD FOR THOUGHT
***This random double-opt in survey was conducted by OnePoll, a market research company and corporate member of ESOMAR and adheres to the MRS code of conduct. For more information about OnePoll's research in the media, navigate to their portfolio here: http://www.onepoll.com/in-the-media/
NEWS COPY - with video and infographic: https://we.tl/b7wHc4GEoW
If you’ve used the terms amuse bouche, cassolette or petit fours without sweating, own a sauté pan and snap 45 pictures of food a week, congratulations… you’re officially a foodie.
Research into the habits of 2,000 Americans examined the differences between those who claim to be foodies against non-foodie types and profiled the signs you’re foodie obsessed.
The study found food lovers will snap 146,730 photos of their meals in their adult lifetime - 19 times more than the number of selfies they’ll take.
Aside from snapping or liking up to 45 pictures of food a week, other signs of a classic foodie include frequently trying new dishes, always planning the next meal, and considering cooking as ‘art’.
The study conducted by market researchers OnePoll on behalf of Moneta cookware found a passion for food sees a person spend 51 percent more per week on their groceries.
While foodies spend 15 hours and 30 minutes a week obsessing over food- which equated to 34 solid days a year spent thinking about food.
Over a lifetime, that amasses to a huge 5.6 years of life spent thinking about food.
Other signs you’re well on your way to foodie status include knowing the true meaning of mise en place, gastropod or macerate - as well as owning a sauté pan, blowtorch, or a meat grinder.
A spokesperson for Moneta Cookware said: "The research shows being a foodie is more than just a hobby, it’s a lifestyle embraced by millions of Americans.”
“More Americans are researching recipes and trying out new things in their kitchen every day. It’s important to not only get the recipe right, but also ensure you’re well equipped for any eventuality.”
"And it’s not just about the ingredients used, as the results show, but the cooking items used are just as important as the meal itself and play a huge part in the success of the meal.”
With an average of 42 items in the cupboard, a typical foodie will cook a meal from scratch about eight times every week.
But long before eating comes the online boasting and the typical foodie will experiment with two different angles before finally snapping a ‘post-worthy’ photo of their meal to proudly share on social media.
And it’s not just the finished product that gets attention, but the research shows one in five foodies takes photos and videos throughout the cooking process - from cutting up vegetables to sautéing a food item.
Food lovers do still enjoy a night out as it’s always revealed they’ll eat out at a local restaurant at least six times every month.
Foodies will often try a new recipe on weekly basis - with European, Mexican, and Chinese cuisines being the most influential.
Culinary shows and food blogs also serve as a platform for inspiration - food lovers watch three different culinary shows and read one food blog each week. In all, foodies are confidently able to create 10 different meals from scratch and from memory alone.
Food lovers spend over 15 hours and 30 minutes of each week thinking about food alone, about seven hours more than the average person.
Knowing what country your ingredients come from is essential according to 65 percent of the foodies surveyed.
More than half of foodie’s purchases specific tools and cookware pieces to make a specific dish - 71 percent say using the correct cooking utensils or vessels is just as important as the meal itself.
The Moneta Cookware spokesperson continued: “We are finding more and more studies showing that American consumers are expanding their repertoire of ingredients and meals they cook and are being inspired by cuisine from all over the world.
“As our range and cooking skill develops, so too does our need for reliable cookware and the number of utensils we need to perfect each dish.”
“Using the wrong pan or cooking utensil can easily affect the outcome of the completed dish so it’s important to be able to have confidence in your cookware.”
TOP 10 SIGNS YOU’RE A FOODIE
You frequently try out new things
You think cooking is an art
You're always planning your next meal
You constantly recommend dishes and restaurants to friends/family/colleagues
Most of your ingredients are fresh
You have an opinion about everything you eat
You travel to eat
You can tell the difference between mozzarella and cheddar cheese
Eating helps you relax
Take photos of food while cooking
Most of your photos include some kind of food
You have your favorite eateries saved in your contact lists
You go to the market at least three times a week
You rarely/never use pre-packaged meals
You rarely/never use canned food
You judge people based on their food preferences
You eat raw material while cooking
TEN WORDS EVERY FOODIE SHOULD KNOW
Petit Fours
Pare
Slurry
Coat a Spoon
Cassolette
Macerate
Gastropod
Mise en place
Amuse Bouche
Viticulture
20 MOST ESSENTIAL ITEMS FOR FOODIES
Frying pan
Cutting board
Saucepan
Casserole dish
Mixers
Rolling pin
Sauté pan
Deep pan
Grill pan
Cheese knife
Electric cooker
Convection oven
Food steamer
Rice cooker
Popcorn maker
Pressure cooker
Baster Juicers
Flattop grill
Biscuit cutter
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