• RSS
  • Register
    Login
SWNSdigital
  • Home
  • SWNS Digital
  • Stories
    • Health & Nutrition
    • Science & Technology
    • Lifestyle
    • Family, Parenting, and Children
    • Work & Careers
    • Money
    • Food & Drink
    • Entertainment & TV
  • Register
No Result
View All Result
  • Home
  • SWNS Digital
  • Stories
    • Health & Nutrition
    • Science & Technology
    • Lifestyle
    • Family, Parenting, and Children
    • Work & Careers
    • Money
    • Food & Drink
    • Entertainment & TV
  • Register
No Result
View All Result
SWNSdigital
No Result
View All Result

Young Americans Are Already Worried About Looking Old

September 6, 2021
in
Home *Images
Share on FacebookShare on TwitterShare on Reddit

As much as we are living in a world that is increasingly telling us that age is beauty, research shows that the fight against aging is starting younger and younger these days.

 

A new poll has revealed that a surprising 30 percent of women under 35 regularly use anti-wrinkle products - and this includes one in five women under the age of 24.

 

The poll of 2,000 women across the country, conducted by Dermstore, found that young women of today have started using products to fend off the signs of aging much sooner than their elders, with the average millennial user starting at 26 as opposed to the average over 55-year-old who started around age 47.

 

Over a quarter (28 percent) of women under 25 even admit that they ‘regularly’ worry about their signs of aging, and this number increases to 42 percent for those aged 25-34 and then 54 percent for those aged 35 to 44.

 

Mercifully, however, it looks like this regular worry begins to decrease after the age of 55.

 

Younger women are even more likely than older women (20 percent vs 11 percent) to say they would consider getting plastic surgery to fight off signs of aging.

 

Cathy Beaupain, President of Dermstore said: “The findings are on point with what Dermstore has been seeing in our current audience base, which shows a shift in our core shoppers’ ages—now younger than previous years—and also a growth in newer skin care and beauty categories that are more favored by younger shoppers, such as Natural.”

 

When it comes to skincare in general, it looks like women are making use of the products out there at younger and younger ages. For example, under-25s are over three times more likely than over-55s to regularly use facemasks and nearly twice as likely to regularly exfoliate their skin.

 

Most people over the age of 35 believe that anti-wrinkle creams work, with nearly 60 percent of those over 45 using them regularly. Yet when it comes to sunscreen, a necessity in the fight against signs of aging, younger women are more likely to make sure they are always covered and reapply as directed than their elders.

 

According to the data, women under the age of 35 are more than twice as likely as those over 55 to have picked up a beauty or skincare product simply because it was recommended by someone famous.

 

Over 60 percent of under-25s have picked up beauty tips from an online article or video tutorial, as opposed to just one in 10 of those over 55.

 

The age at which women start wearing make-up is only getting younger it seems, as over 55s said they didn’t start until 15, while those between 35 and 44 started at 14 and women between 18 and 24 say they started at just 13 years old.

 

For foundation, over 55s say they didn’t start till they were nearly 18, while 18-24 years olds claim they started just after age 14. Under 25s also started wearing eye shadow or eyeliner before 14 years old, which over 55s didn’t dabble until aged nearly 17.

 

With all this in mind, it’s not surprising that attitudes of what the appropriate age to start wearing make-up differs as well, with over-55s saying it’s 15, and under 25s saying it’s just under 14.

 

For younger women, 15 is old enough for foundation, 14 for eye shadow and just 12 for lip gloss.

 

As for those over 55, it’s 17 for foundation, 16 for eye shadow and 15 for lip gloss.

 

Younger women have established their regular beauty routine by the time they were 16, while older women report that it took them until their 20s before they had nailed down their usual look.

 

But whether they established it sooner or later, it appears that getting a beauty routine down has always been an expensive process, with the average American woman saying they have wasted $460 on beauty and skincare products that just didn’t make the grade.

 

Cathy Beaupain added: “We understand that investing in skin care can be a huge expense, and can be frustrating if products do not meet a consumer’s expectations.”

 

“This is why we launched glow.com, a skin care recommendation system offering personalized solutions by diving deeper into a woman’s individual skin care needs and giving her dermatologist-approved product suggestions.”

 

“Beyond glow, we will continue to curate our product offerings to ensure that we represent the best assortment that is ‘good for you.’ We believe the latest innovations in anti-aging technology can be found in both breakthrough skin care ingredients and new devices.”

 

 

Age women first tried…

 

 

18-24 25-34 35-44 45-54 55+
 Make up 13 14 14 14 15
Lip stick 12 13 13 14 15
Foundation 14 16 16 17 18
Eye shadow 14 15 15 15 17
Anti-aging products 19 26 32 39 47

 

***This random double-opt-in survey was conducted by OnePoll, a market research company and corporate member of ESOMAR and adheres to the MRS code of conduct. For more information about One Poll’s research in the media, navigate to their portfolio here: http://www.onepoll.com/in-the-media/. This survey of 2000 US adult women was conducted between June 28, 2017, and July 07, 2017, by Market Researchers OnePoll and commissioned by Dermstore.

 

ENDS


images available for download 

Previous Post

Here’s How Much Millennials Spend on Socializing During the Summer

Next Post

Moms And Dads Feel Guilty 23 Times A Week About Parenting

Next Post
Moms And Dads Feel Guilty 23 Times A Week About Parenting

Moms And Dads Feel Guilty 23 Times A Week About Parenting

Popular stories

  • The top 10 holiday gifts most people repeatedly give and get every year

    The top 10 holiday gifts most people repeatedly give and get every year

    0 shares
    Share 0 Tweet 0
  • Here's what your side of the bed says about your personality

    0 shares
    Share 0 Tweet 0
  • These are the most popular jobs kids dream of doing when they grow up

    0 shares
    Share 0 Tweet 0
  • Employees typically feel dissatisfied after this long in the same role

    0 shares
    Share 0 Tweet 0
  • Young Americans Lack Key Social Skills, Avoid the Phone, and Fear Small Talk

    0 shares
    Share 0 Tweet 0
digitalhub US

SWNS Media Group is a leading daily news provider to national newspapers, national/international digital news sites, blogs, social communities and commercial news channels. To gain unlimited access to the SWNS digital hub and receive auto-update emails every time new content is added, all you need to do is register to be a user.

Follow Us

Browse by category

  • Health & Nutrition
  • Science & Technology
  • Lifestyle
  • Family, Parenting, and Children
  • Work & Careers
  • Business & Money
  • Food & Drink
  • Entertainment & TV

Content

  • Home
  • The digitalhub
  • Archive
  • Contact
  • Terms & Conditions
  • Privacy Policy

© 2021 SWNSdigital

No Result
View All Result

© 2021 SWNSdigital

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. However you may visit Cookie Settings to provide a controlled consent.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
AWSELBsessionAssociated with Amazon Web Services and created by Elastic Load Balancing, AWSELB cookie is used to manage sticky sessions across production servers.
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent1 yearCookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
JSESSIONIDsessionNew Relic uses this cookie to store a session identifier so that New Relic can monitor session counts for an application.
lvapp_session6 hoursLinkedin sets this cookie to allow the forms to function within the website.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
XSRF-TOKEN6 hoursWix set this cookie for security purposes.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
CookieDurationDescription
swpm_sessionsessionThis cookie is set by the Simple WordPress Membership Plugin. This cookie is used for membership login session and to provide access to the protected content on the website.This cookie keeps the login records so user don't want to authorise each time while moving to next page.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
CONSENT2 yearsYouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.
_ga1 year 1 month 4 daysGoogle Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_gat_gtag_UA_*1 minuteGoogle Analytics sets this cookie to store a unique user ID.
_ga_*1 year 1 month 4 daysGoogle Analytics sets this cookie to store and count page views.
_gid1 dayGoogle Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
idsessionSet by Google DoubleClick, this cookie is used to create user profiles to display relevant ads.
muc_ads1 year 1 month 4 daysTwitter sets this cookie to collect user behaviour and interaction data to optimize the website.
personalization_id1 year 1 month 4 daysTwitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
test_cookie15 minutesdoubleclick.net sets this cookie to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE5 months 27 daysYouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
YSCsessionYoutube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-idneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextIdneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requestsneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
aff1 monthNo description available.
jnews_view_counter_visits[0]less than a minuteDescription is currently not available.
sitesessionDescription is currently not available.
Save & Accept
Powered by CookieYes Logo