By Zoya Gervis
NEWS COPY - WITH VIDEO & INFOGRAPHIC: https://we.tl/TiHB0HgEk4
One in four Americans (24 percent) say the day after the Super Bowl should be declared a national holiday, according to new research.
A study into the Big Game viewing and snacking habits of 2,000 Americans found many of them feel passionately that they should be able to rest up the day after sporting celebrations.
The survey by Jack Link’s Protein Snacks found that one in six Americans are even considering taking a sick day the day after.
Results showed food will play a central role in this year’s festivities, with the average party host planning to spend $61 on snacks alone.
In fact, the data shows that one in four Americans expect to eat as much on Sunday as they do on Thanksgiving.
Perhaps that’s why one in seven of those polled are only interested in attending a Super Bowl party because of the snacks.
“The Super Bowl is the can’t-miss sporting event of the year. America loves this game because it’s not just about football and ads, it’s about cheering on your team with your favorite people by your side and your favorite snacks at your fingertips,” said Tom “T.D.” Dixon, chief marketing officer at Jack Link’s. “Our protein snacks give fans the energy they need to power through the entire big game and then some.”
Super Bowl viewers’ tastes skew more savory than sweet, with 78 percent eager to indulge in salty snacks as they watch the game.
And, when it comes to snacking preferences, protein was most desirable, with 50 percent hoping to get their hands on high-protein food at a Super Bowl party.
As for the viewing, the Jack Link’s study showed 65 percent of Americans actually plan on watching the Super Bowl this year.
And while a similar number (64 percent) traditionally watch the Super Bowl every year, a fifth (18 percent) have an annual ritual or Super Bowl tradition they perform every year without fail.
So who are people rooting for? When it comes to how people choose teams to root for, the results are split. Twenty-eight percent of Americans go with the better team based on their knowledge of football, while another 28 percent choose the underdog as the team to cheer while watching the Super Bowl.
But no matter the team followed, the survey results suggest that the food on the day will always be a focus. When it comes to the meat eaten on game day, most people (71 percent) gravitate towards chicken. Beef is the second-most preferred meat (57 percent), while pork comes in third (30 percent).