• RSS
  • Register
    Login
SWNSdigital
  • Home
  • SWNS Digital
  • Stories
    • Health & Nutrition
    • Science & Technology
    • Lifestyle
    • Family, Parenting, and Children
    • Work & Careers
    • Money
    • Food & Drink
    • Entertainment & TV
  • Register
No Result
View All Result
  • Home
  • SWNS Digital
  • Stories
    • Health & Nutrition
    • Science & Technology
    • Lifestyle
    • Family, Parenting, and Children
    • Work & Careers
    • Money
    • Food & Drink
    • Entertainment & TV
  • Register
No Result
View All Result
SWNSdigital
No Result
View All Result

Reasons why Americans shop local, family-owned business over big corperations

June 28, 2022
in Business & Money, Environment, Lifestyle, Research, Shopping, Work & Careers
Home Shopping
Share on FacebookShare on TwitterShare on Reddit

By Livy Beaner // SWNS

NEWS COPY W/ VIDEO + INFOGRAPHIC

According to new research, Americans trust local and family-owned businesses more than any other kind. 

A recent poll of 2,000 adults uncovered that 67% trust local businesses and 64% trust family-owned businesses compared to 59% who trust corporate multinationals and 61% who rely on franchises. 

Among the reasons why respondents prefer local and family-owned businesses, 39% said it helps their community. 

Other reasons included better quality (34%), transparency about sources (32%) and fewer middlemen (31%).

Conducted by OnePoll on behalf of CG Roxane, the survey also asked respondents about their shopping habits and how it impacts their community.

More than half, 57%, are even willing to spend more money on goods that are locally sourced and 59% agree that it is easy to find those products in their area.

In fact, three in five (60%) are more likely to purchase bottled water sourced from a natural spring in their region, rather than trucked in from another part of the country.

Even so, things like being owned by someone in the community (44%) and community member staff (40%) ranked at the top in terms of identifying a local business.

Respondents can name an average of five businesses that are active in their community.

On top of that, 56% of respondents consider themselves informed when it comes to community involvement. 

When it comes to benefitting by way of scholarship, fundraisers or other events, over half have benefited directly from this type of community involvement from local businesses, while 42% also know of someone else who benefitted.

More than one-quarter have both benefited and know someone who has.

“It isn't surprising that people view family-owned and operated businesses as more trustworthy," said CG Roxane Office & Human Resources Manager Cindy Miller. “But what people may not realize is that it also allows those businesses to make decisions quickly in response to community needs. This includes scholarship initiatives, and environmental and community partnerships. Not only does that enrich the lives of employees, but their families and friends at the local level across the country.”

The survey also asked respondents about their eco-friendly lifestyles and how those behaviors reflect shopping habits. 

More than two-thirds (67%) regularly engage in environmentally-conscious behaviors or activities.

And when choosing where to purchase their goods, more than half (51%) of respondents care deeply about the environmental impact of the businesses they support. 

Respondents value eco-friendly business practices such as recycling initiatives (40%). 

For all the positives those surveyed look for in their goods, they also identified several red flags.

Things like high cost (35%) and “imported” or “internationally sourced” language can discourage respondents from purchasing that item. 

Over the last six months, respondents have purchased goods that are “locally owned” (39%), environmentally friendly (38%), “locally sourced” (37%) and “family-owned” (35%). 

WHY DO PEOPLE SHOP AT LOCAL, FAMILY-OWNED BUSINESSES?

  • Helps my community - 39%
  • My money goes to a business that needs it - 37%
  • Better quality - 34%
  • More tailored to my area/needs - 32%
  • Transparency about sources - 32%
  • Fair treatment of all employees - 31%
  • Less middle men - 31%
  • Needs of consumers come first - 30%

Previous Post

9 in 10 teachers are already bringing hands-on learning into the classroom

Next Post

One in three cited action movies as a huge influence on their fitness goals

Next Post
One in three cited action movies as a huge influence on their fitness goals

One in three cited action movies as a huge influence on their fitness goals

Popular stories

  • Research reveals the 'unexpected' formula for the perfect vacation

    Research reveals the 'unexpected' formula for the perfect vacation

    0 shares
    Share 0 Tweet 0
  • Lois Griffin named America’s favorite mom: poll

    0 shares
    Share 0 Tweet 0
  • Research reveals what your favorite wine says about your personality

    0 shares
    Share 0 Tweet 0
  • These are the most popular jobs kids dream of doing when they grow up

    0 shares
    Share 0 Tweet 0
  • Study finds which snacks make or break a road trip

    0 shares
    Share 0 Tweet 0
digitalhub US

SWNS Media Group is a leading daily news provider to national newspapers, national/international digital news sites, blogs, social communities and commercial news channels. To gain unlimited access to the SWNS digital hub and receive auto-update emails every time new content is added, all you need to do is register to be a user.

Follow Us

Browse by category

  • Health & Nutrition
  • Science & Technology
  • Lifestyle
  • Family, Parenting, and Children
  • Work & Careers
  • Business & Money
  • Food & Drink
  • Entertainment & TV

Content

  • Images
  • Infographics
  • Videos
  • Home
  • The digitalhub
  • Archive
  • Contact
  • Terms & Conditions
  • Privacy Policy

© 2021 SWNSdigital

No Result
View All Result
  • Home
  • The digitalhub
  • All releases
  • Contact

© 2021 SWNSdigital

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. However you may visit Cookie Settings to provide a controlled consent.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
AWSELBsessionAssociated with Amazon Web Services and created by Elastic Load Balancing, AWSELB cookie is used to manage sticky sessions across production servers.
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent1 yearCookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
JSESSIONIDsessionNew Relic uses this cookie to store a session identifier so that New Relic can monitor session counts for an application.
lvapp_session6 hoursLinkedin sets this cookie to allow the forms to function within the website.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
XSRF-TOKEN6 hoursWix set this cookie for security purposes.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
CookieDurationDescription
swpm_sessionsessionThis cookie is set by the Simple WordPress Membership Plugin. This cookie is used for membership login session and to provide access to the protected content on the website.This cookie keeps the login records so user don't want to authorise each time while moving to next page.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
CONSENT2 yearsYouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.
_ga1 year 1 month 4 daysGoogle Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_gat_gtag_UA_*1 minuteGoogle Analytics sets this cookie to store a unique user ID.
_ga_*1 year 1 month 4 daysGoogle Analytics sets this cookie to store and count page views.
_gid1 dayGoogle Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
idsessionSet by Google DoubleClick, this cookie is used to create user profiles to display relevant ads.
muc_ads1 year 1 month 4 daysTwitter sets this cookie to collect user behaviour and interaction data to optimize the website.
personalization_id1 year 1 month 4 daysTwitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
test_cookie15 minutesdoubleclick.net sets this cookie to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE5 months 27 daysYouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
YSCsessionYoutube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-idneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextIdneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requestsneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
aff1 monthNo description available.
jnews_view_counter_visits[0]less than a minuteDescription is currently not available.
sitesessionDescription is currently not available.
Save & Accept
Powered by CookieYes Logo