By Victoria McNally // SWNS
NEWS COPY W/ VIDEO + INFOGRAPHIC
How obsessed are Americans with their pets? Enough that almost half are thinking about getting a tattoo of their pet, according to a new survey.
The study of 2,000 cat and dog owners found that 25% would consider getting a tattoo of their current pet, while 25% are already planning to get one.
Another 16% of those polled already have a pet-themed tattoo on their body.
But permanent ink’s not the only way to immortalize a furry friend, the data also revealed.
Forty-two percent of respondents own at least one item depicting an animal that resembles their pet, and 44% own something with an actual picture of their specific pet printed on it – most commonly clothing (21%).
Despite bringing their pet along for the journey in the form of tattoos and T-shirts, 80% of respondents stress about finding a pet sitter they trust.
Conducted by OnePoll in conjunction with ACANA Pet Food, the survey also found that respondents are more likely to buy these pet-obsessed products for themselves (49%) than to receive them as gifts (40%).
In addition to clothing, popular pet-themed items also included stuffed animals or toys (19%) keychains (17%) and phone cases (17%).
A third have even custom-designed their own pet merch (33%), and half (51%) are pretty convinced they’d be able to sell it to other people, too.
In fact, six in 10 pet owners surveyed believe their own cat or dog has what it takes to become a viral sensation, and one in three (36%) even have a dedicated social media account for their pet.
“If there’s one thing the internet has taught us, it’s that people are obsessed with seeing and sharing cute animals with each other,” said Kirsten Mundorff, Brand Manager for ACANA pet food. “The popularity of animal influencers proves that pet obsession is incredibly common, even if you don’t actually own a pet – although it certainly helps!”
Most (68%) even believe that compared to other pet lovers they know, they’re significantly more obsessed with their pet.
One in three (31%) talk about their pet in icebreaker situations, making it the most popular topic of discussion along with their family relationships (31%), hobbies (30%) and favorite TV shows or movies (28%)
And on average, pet owners reckon that 36% of all their conversations end up being about their pets.
More than half (55%) also have conversations with their pet when no one else is around, and 48% have told their pet a secret they’ve never told anyone else.
“The difference between obsessing over pets online and offline, of course, is that you can channel those feelings into taking care of your pet in person whether it be with snuggles, healthy snacks or special treats,” said Mundorff. “Let’s face it, being able to pamper your own cat or dog and experience the reciprocal love they have for you is a lot more rewarding than hitting the “like” button on a phone screen!”
MOST POPULAR ITEMS TO SHOW PETS OFF:
- Clothing (21%)
- Framed print or photo (20%)
- Painting (19% )
- Stuffed animals or toys (19%)
- Blanket (19%)
- Pillow (18%)
- Seasonal ornaments (18%)
- Drinkware (e.g. a mug or thermos) (18%)
- Keychain (17%)
- Phone case (17%)
This random double-opt-in survey of 2,000 cat and dog owners was commissioned by ACANA Pet Food between Mar. 1 and Mar. 2, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).