By Marie Haaland // SWNS
NEWS COPY W/ VIDEO + INFOGRAPHIC
By age 28, you should no longer have cheap furniture in your home, according to new research.
The survey of 2,000 general population Americans asked respondents about “fast furniture” — furniture that is inexpensive, mass-produced and designed to be quickly assembled and replaced.
Results revealed that over half of respondents (52%) currently own fast furniture, but 56% believe it’s only acceptable to have fast furniture until a certain age.
And respondents pinpointed just below the big three-oh as the age people should move away from fast furniture — with 47% admitting they’d even judge someone who had fast furniture in their home as an adult.
Commissioned by Avocado Green Mattress and conducted by OnePoll, the survey found many respondents naturally plan to move away from fast furniture.
Fifty-eight percent of respondents have purchased fast furniture as “starter” furniture, and 80% of those who have purchased fast furniture admit they didn’t expect it to last long.
On average, respondents think fast furniture has a two-year lifespan.
And when it’s time to upgrade, 65% said they’re more likely to throw fast furniture away, compared to other furniture, rather than spend time donating or selling it.
That’s even higher among those who currently own fast furniture — 83% admitted they’re more likely to throw their fast furniture away.
“Unfortunately, the medium density fiberboard and particle board commonly used in fast furniture often contain known carcinogens,” said Jessica Hann, Senior Vice President of Brand Marketing and Sustainability at Avocado Green Mattress. “Shoppers interested in safer, more sustainable options can look for furniture that’s approved by the Sustainable Furnishings Council.”
The survey looked beyond fast furniture, specifically, and also asked respondents about how sustainability plays into their decor choices.
Sixty-one percent consider themselves to be environmentally aware when it comes to their furniture and decor choices — and 79% of those who own fast furniture said the same.
But 38% of respondents also admit that fast furniture is less sustainable than “quality” furniture.
For some respondents who own fast furniture and still believe themselves to be environmentally aware, this contradiction may come from a stigma around shopping used.
Two-thirds of those surveyed (66%) would like to be more sustainable when it comes to the furniture in their home, but 58% said there’s a negative stigma around buying used furniture or picking up free furniture.
Some 56% of respondents would be more willing to buy used furniture if there was less of a taboo around thrift stores and picking up free furniture.
“Considering durability is one of the top three factors people consider when purchasing furniture, it’s no surprise that buying long-lasting, sustainable furniture is seen as a hallmark of adulthood,” said Hann. “No particleboard. No fiberboard. No toxic finishes or stains. Our furniture simply harnesses 100% solid, durable wood. We even have a Zero Waste Furniture line that harnesses upcycled wood scraps from our L.A. woodshop. Sustainability never looked so good.”
WHICH FACTORS ARE MOST IMPORTANT WHEN PURCHASING FURNITURE?
- Comfort — 39%
- Price — 37%
- Durability — 37%
- Functionality — 27%
- Style — 27%
- Size — 23%
- Brand reputation — 22%
- Eco-friendliness — 22%
- Aesthetic — 20%
Survey methodology:
This random double-opt-in survey of 2,000 general population Americans was commissioned by Avocado Green Mattress between Feb. 1 and Feb. 6, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
